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  • Writer's pictureLuke Powell

Details: Sky Sports Premier League Deal

The greatest and most popular league in the world - the Premier League.

Attracting a worldwide audience, at least eight million people tuned into their TV to watch the opening weekend of the 2023/24 top-flight season, and it’s incredibly likely you watched these matches on Sky Sports. The coverage by Sky will only continue to grow in the future with more matches available on Super Sunday, and effectively the 3pm blackout has been killed. 

Increasing their coverage by 70%, Sky has retained its flagship Super Sunday programme and for the first time ever, all games on the final day of the season can be viewed and live in one place.

Winning the broadcast rights to show a record number of Premier League matches in a four year deal, which starts from the 2025/26 season, Sky has retained the rights to four out of five packages with the other going to TNT Sports. The deal will cover at least 215 Premier League matches each season, until 2028/29, and Sky will showcase multiple live matches on a number of weekend’s at 2pm on Sundays.

The deal leaves just 113 potential Saturday 3pm games, which equates to an average of 2.8 matches over the 40-week season at a time football is historically associated with. Moreover, the agreements will deliver a total of £6.7bn in revenue across the four-year period. 

Sky remains to be the home of sport for fans and viewers in the UK, as there will also be more midweek match days where games are shown simultaneously and it is left to the viewer to decide which game they would like to watch, or even flick between.

The Premier League labels it ‘the largest sports media rights deal ever concluded in the UK’ as the agreement reinforces the English top-flight’s status as the world’s most successful domestic football competition. Proving its dominance in Europe as well, the TV rights went for more than double than Serie A in Italy, while nobody bid for Ligue 1 in France...

It comes as Amazon has lost its rights to show Premier League matches since securing the right to show matches in 2019. This week and the festive period does however see Amazon showcase live Premier League matches, including Arsenal’s dramatic 4-3 late win against Luton Town at Kenilworth Road last night. Amazon currently hold the right to show 20 matches per season, but have not secured anything for the new cycle. 

TNT Sports will cover 52 live matches per season which includes exclusive coverage of matches played on a Saturday at 12:30pm and full coverage of two midweek match rounds. 

Meanwhile, Match of the Day isn’t going anywhere as the BBC will continue to show free-to-air highlights of all 380 Premier League matches.

As the crackdown on illegal streaming continues, Telegraph Sport announced that ‘neither of the pay-TV giants is planning major hikes in the cost of their football subscriptions’ after £6.4bn was splashed out between the companies to land the new deals.

So, Sky continues to be top of the food chain if you want to watch the majority of live Premier League games, or alternatively the well-known ‘dodgy sticks’ are rapidly becoming a popularised option...

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