top of page
  • Writer's picturecrowdplod

DAZN bid to broadcast EFL matches - Good or Bad?

Updated: Apr 12, 2023

DAZN is competing with Sky and BT for the rights to become the EFL's official broadcast partner from 2024. The international streaming platform is proposing to show all matches from the EFL Championship, League One, and League Two, including those that are traditionally unavailable to UK viewers.

This would require the removal of a UEFA Statutes ruling, which prohibits live broadcasts of games between 2pm and 6pm on Saturdays. DAZN believes that the EFL is under-exposed and there is a huge market to show every match live in the UK and worldwide. Most EFL games aren't televised by Sky. Mid-week games are available on EFL's streaming platform iFollow - which can be purchased directly through the website of the club you're trying to watch. Saturday games aren't available through iFollow, unless you are an international viewer outside of the United Kingdom. (Yes, this means you could just use a VPN to watch your club on a weekend).

Some EFL games are however handpicked for broadcasting weeks or months in advance. In the event of this, the clubs are given notice by the EFL and the clubs are left responsible for publicly notifying their fans. This - more times than not - usually results in the game being rescheduled to another day, and time, in order to adhere to the Sky Sports television schedule. This domino effect has regularly seen fans in their numbers miss out on away-days due to 100+ mile round-trips on week-nights for late kick-off's. We have seen fans from abroad plan and purchase flight tickets to be at the ground for a planned Saturday for Sky Sports to reschedule the game.

Now with DAZN swooping in for the television rights, this could remove Sky's ability to demand broadcasts - however this could impact the regular attendances for some clubs who's fans may look to pay for a DAZN subscription over paying for a season ticket and attending games in-person. Sources close to the bid understand that some EFL fans currently watch pirate streams anyway, if their club is unavailable to them. This could typically be due to a sold out allocation of tickets, inability to travel, affordability and more. So - on the other hand - putting this motion in place could give further accessibility and inclusivity back to the fans and make it more convenient for the average fan who struggles to watch their club under extreme circumstances. It is also understood that DAZN is rumoured to be interested in bidding for Premier League television rights in the near future - those rights currently belong with Sky, BT, and seasonally Prime Video.

Recent Posts

See All
bottom of page